Cat Says Moo is a fast, fun, and silly matching game meets stroop test. When two animal pictures match, you should out the sound they make, regardless of what’s on the cards. If two animal sounds match, you shout out the animal that makes them, regardless of the images. Since it’s come out, this has become a go-to game for me because you can teach it in five seconds and it always leads to laughter. It’s just an added bonus that then I get to say that I did the layout for it.

The scope of my work on this was laying out the artwork and text on cards, finalizing the box design, and designing the rulebook. I used data merge to quickly generate the 121 cards, each featuring a unique combination of illustration and animal noise, in InDesign. Everything was designed and prepped to the manufacturer’s specification so they’d be print-ready on receipt.